Use the label positioning and orientation settings to specify the label location relative to the feature geometry. These settings establish the location of a text box insertion point with reference to a start, middle, or endpoint of the feature.
Data Model: Defining label positioning and orientation.
Positioning values specify the location of the text box insertion point, relative to the feature.
You click the start, middle, or end point on the line to specify a feature positioning point (reference):
In the Label Properties dialog box, for positioning offset values, select one of the following:
Enter northing and easting values to specify the offset from the feature positioning point to the text box insertion point.
approximately dY = 0 (easting), dX = 3 (northing).
Orientation values specify an angle of rotation for the text box. Select one of the following: