The Standard and Raytrace materials let you specify a shading type. A "shader" is an algorithm that describes how the surface responds to light. One of the most noticeable features of each shader is how it generates specular highlights.
Samples of different shading for a standard material
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1. Anisotropic
2. Blinn
3. Metal
4. Multi-layer
5. Oren-Nayar-Blinn
6. Phong
7. Strauss
8. Translucent
Some shaders are named for what they do, such as the Metal and Translucent shaders; others are named for the person who developed them, such as the Blinn and Strauss shaders.
Several different shaders are provided with 3ds Max. Some of these are not available for the Raytrace material.