
The Type Tool makes it easier than ever to create branding, flying logos, title sequences, and other projects that require text. 3D Type allows artists to create easily editable, non-destructive, multi-line, deformable type with full control over the way it looks, including bevels, extrusion, materials, and animation.
Select Create > Type to create default text and open the Attribute Editor to modify it.

The SVG Tool now enables you to copy/paste Scalable Vector Graphic (SVG) files into Maya and generate 3D meshes. This allows for seamless interoperability with vector-based 2D design applications. The workflow, which is similar to 3D Type, allows you full control over things like bevels, extrusion, materials, and animation.
Select Create > SVG to create a default SVG object and open the Attribute Editor to modify it.