Linear workflows are an approach to shading, lighting, and rendering that offers many advantages over naïve methods. Color management enables a linear workflow by properly converting colors for input, rendering, display, and output.
In the real world, light is linearly additive. This simply means that, if you use two light sources, the total luminance is the direct sum of the contribution from each light.
The algorithms used by almost every 3D renderer work in the same way. Linear workflows acknowledge this fact by ensuring that all color values used in the rendering process are directly proportional to the luminance in the scene. This solves many lighting and shading problems. For example, it is easier to achieve pleasant lighting with a good balance between highlights and shadows, without the need to use tricks like extra lights. In addition, the linear output is appropriate for further processing like compositing, without the need for extra adjustments and corrections.
One of the issues in a linear workflow is that images that have been prepared for display, such as .png files used as textures, are not linear. In other words, the numeric color values are not proportional to luminance. This means that they must be converted, or transformed, before being used in a linear workflow.
Conversely, the rendered result of a linear workflow is linear, and is not suitable for display directly. It also needs to be transformed before it looks correct on the monitor.
The proper way to deal with an input image such as a texture depends on how the image is used in the scene. It also depends on the image itself, including its current color space, its encoding, and its image state (whether its color values are proportional to scene-referred luminance values or display-referred luminance values).
Images used for non-color data should not have any transform applied. This includes bump, normal, and displacement maps, as well as maps used for other attributes such as translucence, specularity, reflectivity, and so on.
For images that are used to represent color, there are several possibilities. Images that are already scene-linear don't need any conversion, except perhaps to convert from the primary colors of the input space to the primary colors of the rendering space if they are different. This includes most high-dynamic-range images, such as OpenEXR, HDR, and some TIFF files.
Images that have been captured with a particular device should have an input transform applied that is specific for that device. This includes footage from digital cinema cameras, and film plates from ADX-calibrated scanners. Other types of scanned film plates typically require some form of log-to-linear transform.
Images that have been prepared for display should have the gamma removed. This includes many common graphics formats including JPEG, PNG, BMP, Targa, and some TIFF files. However it is very important to note that after the gamma has been removed, the color values are linearly proportional to the luminance of the display, not to the luminance of the scene. In some cases it is also desirable to make the values scene-linear by applying an inverse tone map. In other cases, an inverse tone map may create values above 1.0, which are not appropriate for colors used for diffuse reflectance (albedo), transparency, and other maps.
To display a scene-linear image, use a view or output transform with two steps:
3D scenes mimic the real world, in the sense that a very wide range of luminance values is possible. On the other hand, display devices can output a limited range of luminance values, with a maximum value encoded as 1.0. In addition, they are usually viewed under lighting conditions that are much dimmer than an outdoor scene or a brightly lit movie set. For this reason, tone maps are used to compress high-dynamic-range values into the display range, with a photographic response that produces a pleasant image. Tone maps typically apply S-shaped curves that boost contrast and saturation to compensate for the lower dynamic range and dimmer viewing conditions.
Simply applying gamma is not enough to fully prepare a scene-linear image for display. Without a tone map, color values that are above 1.0 remain above 1.0 and get clipped by the monitor.
With color management in Maya, you can apply the view transform in the viewport, UV Editor, and Render View, so that you can always get an accurate preview of the final result.