You can control whether description keys are matched when you create or import points.
When you create or import points, clear the Disable Description Keys check box in the Create Points dialog box if you want description key matching to occur.
If description key matching is active and the raw description for the point matches a description key, the point is created with the point style, point label style, and layer specified in the description key. If a format is specified, the raw description is translated into a full description. If rotation or scaling parameters are specified in the description key, the point symbol is rotated or scaled.