You can also assign a background by dragging and dropping.
To place the map in the Material Editor, open both the Material Editor and the Environment panel. Drag the Environment Map button and drop it on the active View (for the Slate Material Editor) or an unused sample slot (for the Compact Material Editor). When 3ds Max prompts you, be sure to choose Instance.
This ensures that the aspect ratio of the background, as it appears in the viewport, is the same as that of the image itself.