Contour Stretch UV mapping lets you project a texture image onto a selection of an object's polygons. Rather than projecting according to a specific form, a contour stretch mapping analyzes a four-cornered selection to determine how best to stretch the polygons' UV coordinates over the image.
Contour stretch mappings do not have the same alignment and positioning options as other mapping methods. Instead, you select a stretching method that is appropriate to the selection's topology and complexity.
Contour stretch mappings are useful for a number of different texturing tasks, particularly for applying textures to tracks and roads on irregular, terrain-like meshes. They are also useful for fitting regular-shaped textures onto curved meshes. For example, they would be useful to place a label texture on a beer bottle, right at the junction of the bottle's neck and body.