Use glTF materials and export your 3ds Max files as compact .gltf or .glb files.
In 3ds Max 2023, you can now publish assets from your 3ds Max scene to glTF (Graphics Language Transmission Format) 3D content to use in web applications, online stores, browser games and other modern online outlets. glTF files are compact and fast-loading.
A downloadable sample folder containing a scene created in 3ds Max which makes use of the glTF Material node and attributes in texturing all assets present in the scene.
Click on the link below to download the sample folder (folder contains 3ds Max scene and all bitmap textures).