USD for 3ds Max 0.12 lets you send objects from the 3ds Max scene into a USD stage.

Duplicate to USD
You can now send objects from the 3ds Max scene into a USD stage using Duplicate as USD data. When used together with the previously released Promote to 3ds Max Object, it helps streamline your workflow between 3ds Max and USD.
See USD for 3ds Max v0.12.0 Release Notes for other improvements and bug fixes.
To install USD for 3ds Max, visit the 3ds Max USD Releases page on GitHub.
To get familiar with USD terminology, see USD terminology and composition.
To learn about USD for 3ds Max, see USD for 3ds Max online help.
For more information and to get involved with USD development, visit the official Autodesk 3ds Max USD GitHub community.