The deployment is created at the network location specified when creating the deployment. Enable users to run the link in the deployment folder.
Other options are available to distribute the installer. Create a zip (or other) archive of the standalone installer created by the configurator and send it to your end user.
There are many free tools available online that create self-extract and automatic-install archives.
In the root installation directory, a batch file is created that is invoked to start the installation. Options are available that allow for quiet installation, if requested.
File name: Install_<project name>.bat.