Throughout the project cycle for a building model, plan to use Energy Optimization for Revit often, continuously driving towards better energy performance.
Schedule regular optimization efforts to improve the energy performance goals of the building. Use Energy Optimization for Revit at all stages of design, from conceptual design to schematic design to design development, where decisions are made about the design and placement of windows, curtain walls, shading, spaces, and more.
By repeating the process often, you can continuously target and drive the design towards better energy performance.